The Mission:
Our mission is to transform the visual identity of the Lisbon Metro system, creating a modern and cohesive brand that reflects the vibrancy and cultural richness of Lisbon. By redesigning the logo, signage, and overall branding, we aim to enhance the commuter experience, making the Metro system more visually appealing, easily navigable, and aligned with the contemporary aesthetics of the city.

Services:
Brand Identity Design / Logo Design
Map Design
Iconography 
Presentation Design 

Outcomes:
Upon completion of this project, the Lisbon Metro system will showcase a modernized brand identity with a new logo that reflects Lisbon's heritage and contemporary style. Updated signage will enhance readability and navigation for both locals and tourists. Consistent branding across all platforms will create a unified visual experience, improving the overall commuter journey. This redesign will position the Lisbon Metro as a forward-thinking, user-centric transportation system, boosting its appeal and public perception.