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The Mission:
Our mission is to prevent teenage gambling by raising awareness, providing education, and offering support to teens and their families, ensuring a healthier and safer future for our youth.
Services:
Brand Identity Design
Marketing Strategy
Audience Research
Logo Design
Print Design / Book Design
Web Design / Social Media
Outcomes:
The expected outcome of our campaign is a significant reduction in teenage gambling rates, increased awareness among parents and teens about the dangers of gambling, and enhanced support systems for those affected, leading to healthier, more informed communities.
Logo Design
A typeface logo using Helvetica and an emblem of nine squares. The meaning behind "Nothing for Something" is to interpret the high of gambling but in the end how we most times end with nothing. The nine squares represents order, discipline, and control, which contrasts with the chaos and unpredictability associated with gambling.
Book Design
The book is the main piece in this project as it opens the doors to helping teens be more aware of gambling. The text comes from an credited source, National Library of Medicine, and some key quotes and and facts from various others. The black and white images are reflected on emotions and aesthetic of gambling. I bring in touched of red to share key points and to create movement across the pages.
GAMBLING IS DESIGNED TO
LOOK AND FEEL
LIKE A GAME
WEBSITE
SOCIAL
Web Ads
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