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The Mission:
Crafti Crumbs is a bakery located in New York. They are looking to make their bakery more engaging by trying new marketing strategies to reach out to their clients
Services:
Brand Identity Design
Marketing Strategy
Audience Research
Outcomes:
After doing research on the perception of the brand and target audiences then we are able to build out a creative strategies that will bring in clients.
Crafti Crumbs is a bakery located in the heart of New York, NY. They offer a wide range of baked sweet treats that would make you smile at first glance. Crafti Crumbs thrives on its local community bringing on a comforting, warm, and inviting experience for everyone.
MARKETING STRATEGIES
Seasonal Stories
“Seasonal Stories” uses visuals and flavors of the season to connect with customers and showcase why Craftí Crumbs’ is known for their seasonal specialties. Different elements will help create a story based on the season, for example Mr. Hedgehog’s Harvest Festival, where the atmosphere and baked goods will surround different aspects of Mr. Hedgehog’s fall journey.
Snacks and Crafts
“Snacks & Crafts” is an interactive strategy that’s a play on Arts and Crafts. Based on a select menu, customers will be presented with a crafting kit to decorate their own dessert. This strategy is hands on which allows for customers to enjoy the seasons whilst engaging in imaginative dessert decoration. “Snacks & Crafts” promotes customers to return for different crafting kits along with sharing their creations with friends and family through social media.
Strategy 1: Seasonal Stories
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